Our philosophy

Adventures are always better with a partner, and we're here to help you navigate the marketing wilderness.


OUR VALUES

  • Creativity

  • Community

  • Adventure

  • Efficiency


Why Top Rope?

The name Top Rope Media came about through our love of rock climbing. 'Top rope' or 'top roping' is a term that describes when a climber is tied into one end of a rope, which goes up and through an anchor system, and then down to a belayer that is taking in or paying out the slack.

When my husband Tyler and I met 13 years ago in Athens, Greece, our first conversations were about rock climbing. We spent our first weekend together climbing in Meteora, a remote area in northern Greece, where giant towers of conglomerate rock rise up from the valley floor.

Back on this side of the pond, our first few days were spent rock climbing in Joshua Tree National Park.

I will admit, the term 'top rope' conjured up memories from my childhood as well. I fondly remember watching Hulk Hogan and Jake the Snake Roberts standing on the top rope of the WWF wrestling ring, leaping into the air, and crushing their opponents with a mighty pile-driver. BAM!

The wrestling-related images soon faded away, and we decided Top Rope Media was the name that fit most closely with our story, our passion and more importantly, with the action sports athletes and outdoor brands we work with.


OUR Tribe


Meredith C. mcconvill

I live and breathe adventure! Even while working a 9 to 5 in New York City, I learned to rock climb, scuba dive and snowboard. I played on a competitive soccer team and ran the New York City Marathon to raise awareness, and $5,000, for multiple sclerosis. 

With a BS in Wildlife and Fisheries Conservation, and my Masters in Marine Sciences, I treasure the days spent outside in nature. I also understand the importance of protecting our natural resources for generations to come.

Today I work with athletes and outdoor brands to tell their story. For non-profits and athletes, my work has generated over $2M in corporate sponsorships, grant funding and donor support.

I give back and I love to work with organizations that share my passion for adventure and the outdoors. Here's my current favorites:

Working with Meredith means you'll be teaming up with a roll-up-your-sleeves and get shit done kind of woman that will challenge your team to do better. 

    Specialties:

    • Membership Acquisition + Retention Strategies
    • Email Marketing + Automation
    • Non-Profit Fundraising + Corporate Sponsorship
    • Brand Ambassadors + Influencers
    • Social Media Content Planning + Paid Social Advertising (PPC)
    • Event Production

    Tyler mcconvill

    Tyler was born to the outdoors, and lives for the connection and perspective that being outside affords. He believes in seeking authentic experiences, and that adventure and outdoor sports afford one of the clearest paths to that authenticity.

    His experiences climbing, surfing, and skiing around the world have helped him develop an unrivaled mental toughness, calmness and discipline.

    Tyler has taken these skills, learned over a lifetime in the outdoors, and applied them to his craft.  He has extensive experience “in house” and as a consultant with multiple industries around the globe. Tyler knows how to create and apply digital marketing strategies, across an enterprise or for an individual, in meaningful and impactful ways.  

    When you work with Tyler you can expect him to wield these skills to elevate your project to the next level.

    Specialties:

    • Full Stack Digital Marketing : Strategy to Execution
    •  Branding
    • Marketing Technology and Automation
    • Photo and Video Production
    • Analytics and Data Segmentation
    • Integrated Media Campaigns
     Rock climbing at Suicide Rock in Southern California.

    Rock climbing at Suicide Rock in Southern California.

     Leading the field with the Skyflash Racing team.

    Leading the field with the Skyflash Racing team.

     Backcountry adventures in Vail.

    Backcountry adventures in Vail.

     Summiting Tahquitz Peak after a six-hour multi-pitch climb.

    Summiting Tahquitz Peak after a six-hour multi-pitch climb.

     Surfing in Nicaragua.

    Surfing in Nicaragua.

     Rock climbing in Joshua Tree.

    Rock climbing in Joshua Tree.

     Taking a break from scuba diving in Belize.

    Taking a break from scuba diving in Belize.

     Topping out in Yosemite National Park.

    Topping out in Yosemite National Park.