Adventures are always better with a partner, and we're here to help you navigate the marketing wilderness.
Meredith, the Co-Founder and CEO of Top Rope Media, lives and breathes adventure!
As native New Yorker, Meredith did not have a ton of access to the outdoors and wide open spaces. However, each summer her parents transported their family to the Jersey Shore where Meredith spent her days building forts in the sand dunes, catching blue claw crabs off their neighbor's dock and swimming in the ocean. Watch as Meredith tells her story of how she fought against the norms to stay in the outdoor industry.
Years later, armed with her Masters degree in Marine Science, and an apartment in New York City, Meredith still found ways to get outside and enjoy nature as an avid runner, rock climber, soccer player, scuba diver and snowboarder. All the while she managed marketing, events and fundraising for New York City's Parks and Recreation.
Meredith has travelled across the globe, working on projects in New York, New Jersey, Australia, Italy and Greece. She met her husband Tyler in Greece while working for NBC Sports, and they decided to call San Diego, California home in 2004.
When we launched Top Rope Media, Meredith had 1 client, an environmental non-profit. Over the course of 3 months, Meredith taught them everything she knew about marketing and fundraising.
During this time in 2016, the gig economy was growing stronger, and many outdoor adventurers were turning their side hustle into a full-time business. These new found entrepreneurs and CEO’s did not have a team of people to support them in their new venture. Instead of simply providing the roadmap for the marketing wilderness, Meredith has taken the wheel and drives their digital marketing efforts.
Meredith also gives back and loves to work with organizations that share her passion for adventure and the outdoors. She excels at pitching for both athletes and non-profits she's passionate about. Meredith's work has generated over $2M in corporate sponsorships, grant funding and donor support. Here's her current favorites:
Membership Acquisition + Retention Strategies
Integrated Digital Marketing Campaigns
Brand Ambassadors + Influencer Marketing
Social Media Management + Paid Social Advertising (PPC)
Non-Profit Fundraising + Corporate Sponsorship
Tyler was born to the outdoors, and lives for the connection and perspective that being outside affords. As the Co-Founder and Chief Operations Officer, Tyler believes in seeking authentic experiences, and that adventure and outdoor sports afford one of the clearest paths to that authenticity.
His experiences climbing, surfing, and skiing around the world have helped him develop an unrivaled mental toughness, calmness and discipline.
Tyler has taken these skills, learned over a lifetime in the outdoors, and applied them to his craft. He has extensive experience “in house” and as a consultant with multiple industries around the globe. Tyler knows how to create and apply digital marketing strategies, across an enterprise or for an individual, in meaningful and impactful ways.
When you work with Tyler you can expect him to wield these skills to elevate your project to the next level.
Full Stack Digital Marketing : Strategy to Execution
Marketing Technology and Automation
Photo and Video Production
Analytics and Data Segmentation
Integrated Media Campaigns
Why the name Top Rope media?
The name Top Rope Media came about through our love of rock climbing. 'Top rope' or 'top roping' is a term that describes when a climber is tied into one end of a rope, which goes up and through an anchor system, and then down to a belayer that is taking in or paying out the slack.
When Tyler and Meredith met 15 years ago in Athens, Greece, their first conversations were about rock climbing. They spent their first weekend together climbing in Meteora, a remote area in northern Greece, where giant towers of conglomerate rock rise up from the valley floor.
Back on this side of the pond, their first few days were spent rock climbing in Joshua Tree National Park.
We will admit, the term 'top rope' conjured up memories from our childhood as well. We fondly remember watching Hulk Hogan and Jake the Snake Roberts standing on the top rope of the WWF wrestling ring, leaping into the air, and crushing their opponents with a mighty pile-driver. BAM!
The wrestling-related images soon faded away, and we decided Top Rope Media was the name that fit most closely with our story, our passion and more importantly, with the action sports athletes and outdoor brands we work with. Read more about how we started fresh.