Adventures are always better with a partner, and we're here to help you navigate the marketing wilderness.
Meredith, the Co-Founder and CEO of Top Rope Media, lives and breathes adventure!
As native New Yorker, Meredith did not have a ton of access to the outdoors and wide open spaces. However, each summer her parents transported their family to the Jersey Shore where Meredith spent her days building forts in the sand dunes, catching blue claw crabs off their neighbor's dock and swimming in the ocean.
Years later, armed with her Masters degree in Marine Science, and an apartment in New York City, Meredith still found ways to get outside and enjoy nature as an avid runner, rock climber, soccer player, scuba diver and snowboarder. All the while she managed marketing, events and fundraising for New York City's Parks and Recreation.
Meredith has travelled across the globe, working in New York and Australia, in Italy and Greece for NBC Olympics, before finally settling in San Diego, California in 2004. Today she works with the outdoor industry and lifestyle brands, athletes and adventurers.
When Meredith first created Top Rope Media, she had 1 client that she created marketing strategies for. It was high-level, and she trained both them and their staff in how to run marketing campaigns across a variety of platforms from direct mail to email, Facebook to Google AdWords. During this time in 2016, the gig economy was growing stronger, and many Americans were turning their side hustle into a full-time business. They did not have a team of people to support them. Instead of simply providing the roadmap, Meredith has seen success by taking the wheel and driving their marketing efforts.
Meredith also gives back and loves to work with organizations that share her passion for adventure and the outdoors. She excels at pitching for both athletes and non-profits she's passionate about. Meredith's work has generated over $2M in corporate sponsorships, grant funding and donor support. Here's her current favorites:
- Mesa Rim Climbing & Fitness, where she's also a rock climbing coach 2 nights a week
- Skyflash Racing, a cycling team that supports 40 women on the road, track and trails
- Outdoor Outreach, a non-profit that connects youth to the transformative power of the outdoors
Working with Meredith means you'll be teaming up with a roll-up-your-sleeves and get shit done kind of woman that will challenge you and your team to stay organized and meet those goals.
- Membership Acquisition + Retention Strategies
- Email Marketing + Automation
- Brand Ambassadors + Influencers
- Social Media Content Planning + Paid Social Advertising (PPC)
- Non-Profit Fundraising + Corporate Sponsorship
- Event Activations
Tyler was born to the outdoors, and lives for the connection and perspective that being outside affords. As the Co-Founder and Chief Operations Officer, Tyler believes in seeking authentic experiences, and that adventure and outdoor sports afford one of the clearest paths to that authenticity.
His experiences climbing, surfing, and skiing around the world have helped him develop an unrivaled mental toughness, calmness and discipline.
Tyler has taken these skills, learned over a lifetime in the outdoors, and applied them to his craft. He has extensive experience “in house” and as a consultant with multiple industries around the globe. Tyler knows how to create and apply digital marketing strategies, across an enterprise or for an individual, in meaningful and impactful ways.
When you work with Tyler you can expect him to wield these skills to elevate your project to the next level.
- Full Stack Digital Marketing : Strategy to Execution
- Marketing Technology and Automation
- Photo and Video Production
- Analytics and Data Segmentation
- Integrated Media Campaigns
Why the name Top Rope media?
The name Top Rope Media came about through our love of rock climbing. 'Top rope' or 'top roping' is a term that describes when a climber is tied into one end of a rope, which goes up and through an anchor system, and then down to a belayer that is taking in or paying out the slack.
When Tyler and Meredith met 14 years ago in Athens, Greece, their first conversations were about rock climbing. They spent their first weekend together climbing in Meteora, a remote area in northern Greece, where giant towers of conglomerate rock rise up from the valley floor.
Back on this side of the pond, their first few days were spent rock climbing in Joshua Tree National Park.
We will admit, the term 'top rope' conjured up memories from our childhood as well. We fondly remember watching Hulk Hogan and Jake the Snake Roberts standing on the top rope of the WWF wrestling ring, leaping into the air, and crushing their opponents with a mighty pile-driver. BAM!
The wrestling-related images soon faded away, and we decided Top Rope Media was the name that fit most closely with our story, our passion and more importantly, with the action sports athletes and outdoor brands we work with.