Are you suddenly receiving a ton of emails about how to prepare for GDPR? What about emails from your favorite brands- Amazon, Patagonia or Google asking you to review and accept their Terms of Service and Privacy Policies?
Finally, do any of these ring true?
- I sell products or services and use online advertising
- I have a website and ask people to give me their email address
- I work with people's data- name, email address, financials, or data via social networks
If you answered yes to any of these, well then GDPR affects you!
GDPR quick facts:
- GDPR stands for General Data Privacy Regulation
- It's a regulation in the EU (European Union) that gives more control to individuals in regards to their personal data, and aims to simplify regulations for international businesses.
- Adopted into law on April 14, 2016 and became enforceable on May 25, 2018.
- If you're collecting or processing data on EU citizens, even if you're a U.S. based company, you are affected by GDPR.
value of personal data
The value of personal data is on the rise, whether it be your name, email address, shopping habits or posts on social networks.
This, combined with the recent Cambridge Analytica - Facebook debacle, and people are beginning to wonder not only how secure their online activity really is, but also how they are being marketed to without their consent.
If you are like me, and work with people's personal data, even if it's just an email address, you need to know about GDPR and what actions you can take to protect yourself and your company.
changes you will see thanks to gdpr
As a consumer, and especially if you are an EU citizen, here's some of the changes you might see from your favorite brands in their updated Privacy Policies and Terms of Service:
- Right of Access. You can request to see the personal data collected on you and how it is being used.
- Right to Change or Delete Personal Data. You also have the right to revise or remove personal data. Yes, you can request to be deleted forever.
- Right to Opt-Out. Not feeling all the love from your favorite brand these days? You can opt-out of all email and direct mail communications.
how to prepare for gdpr
As a business, here's a few quick steps you can take to be in compliance with GDPR:
1. Prepare Your Website for GDPR. Whether you use Squarespace, Shopify, Wordpress or another host site, here's some quick links on how to prepare your website for GDPR:
2. Ensure Third Party Apps are GDPR Compliant. If your website is now in compliance with GDPR, but you use an email marketing platform such as Constant Contact or Mailchimp to collect email addresses, you are responsible for ensuring these third party apps are in compliance as well.
Here's more about setting up your MailChimp and Constant Contact to comply with new GDPR regulations:
- Mailchimp: About the General Data Protection Regulation
- Mailchimp: Collect Consent with GDPR-Friendly Forms
How about Google AdWords, Google Analytics or Facebook Ads? Yup, all of these 3rd party apps need to be set up to meet the GDPR regulations.
More 3rd party apps you may be using:
- Hubspot GDPR Product Readiness
- Google Business Compliance and Data Protection Laws
- Facebook Business GDPR
- Salesforce GDPR Overview
We'll be updating this blog as new information becomes available on GPDR.
Now get outside and enjoy that sunshine!
- Meredith McConvill