As a partner with LRPC, we created and executed a Spring fundraising campaign which featured a mix of direct mail, email, web design and digital media marketing.
Top Rope Media supported the team with web development, creating a more user-friendly website with easy to find topics, blog posts, membership, volunteer and trail information.
We also trained staff on social media best practices and taught them how to grow membership by building relationships and using events to engage potential members, all before making the ask.
Lastly, we supported them with launching their Google for Non-Profits and Google Ad Words accounts.
For more info about the River Park, visit: http://www.lakesideriverpark.org/
I loved working with Meredith! She did one on one training with me, helped me understand the power of social marketing for non-profits and even developed the River Park's overall social marketing program. She understood our budget constraints and helped us to take full advantage of low or no cost solutions. - Cindy Collins